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Class and Self-study Package
Expanded Writing for the Information Age™
Key Points | Content Outline | Delivery Options | Costs
Target Audience
Management, technical and professional people who need to compose effective communications quickly
Features
- Presents a problem-solving process that changes the way people write.
- Eight weeks after completing the course, over 90 percent report they compose more effective messages in less time. (NOTE: This is important--a rare statistic in the training business.)
- Shows how to analyze culture and audiences, map information, structure and highlight text, design sentences, and choose words intentionally.
- People work with their own writing from the job, so the program automatically tailors to their needs whether they write reports, proposals, procedures, etc.
- The Handbook and Quick Reference Card are designed as a complete desk reference.
- The self-study video program is winner of a National Educational Film Festival award. (NOTE: This is important; few win these awards.)
- We assess the impact of training immediately and again eight weeks later.
1. Trashing Old Programs
- Eliminate myths and smokescreens that interfere with writing
- Recognize the role of knowledge and commitment
- Understand how the internal critic and creator interact
2. Positioning the Message
- Use the IKAP method to analyze writer, reader, and culture
- Identify one's thinking style and adapt it to readers and culture
- Recognize how sequence, paragraphing, and transitioning impact readers
3. Mapping the Information
- Use the mapping technique to organize ideas or data efficiently
- Design effective openings and closings
- Highlight ideas with headings, lists, and other markers
4. Tools for the Creator: Intentional Sentences I
- Recognize how the underlying logic of sentences relates to human information processing
- Use parallel structures to effect the reader's grasp of parallel ideas
5. Tools for the Creator: Intentional Sentences II
- Foreground and background ideas intentionally
- Mark background phrases to show whether they are essential or nonessential
- Choose to foreground either action or existence
- Use active and passive structures consciously
- Recognize and correct the logical flaws created by fragments, run-ons, dangling modifiers, and confusing punctuation
6. Tools for the Creator: Words that Define Distance
- Understand how word choices determine the reader's distance from writer and text
- Recognize how the reader's perception of ideas is affected by pronouns, abstract terms, evaluative terms, jargon, and readability
- Recognize how the reader's perception of the writer is affected by levels of formality, dialect, connotation, and prejudicial language
7. Drafting and Revising: The Evolving Process
- Produce effective first drafts without blocking
- Use a three-phase method to revise drafts quickly
- Build a peer network to obtain and use critiques of one's writing
- Consciously develop critic-creator cooperation to write more efficiently
- Training time is one to two days depending on your specific needs
- Our experienced instructors deliver this program at your facility at prices that are competitive with most local vendors.
- IDL presentation is available using OneTouch or video teleconferencing
- The self-study program includes 3 ½ hours of high-quality video plus practice materials and a reference manual.
Class:
- Specific cost depends on target population’s size and specific needs. Our policy is to match the price of comparable local vendors.
- Call 1-888-praccom (772-2266) or 651-291-2997 for a price quote based on
your specific needs.
Self-Study Video Package:
- $395.00 US includes 7 videos, one Participant Handbook. Volume Discounts.
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