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Class Managing Through New Media
Key Points | Content Outline | Delivery Options | Costs
Target Audience
Managers who need to make the transition from the industrial age hierarchy to the digital age dispersed and diverse democracy
Features
- Identifies changes in relationships and information flow that are caused by the shift from "meetings and memos" to electronic media.
- Shows how industrial age assumptions, attitudes, and behaviors interfere with performance in the networked organization.
- Shows how and why to define mission and goals, choose media intentionally, inform appropriate people, and motivate through influence rather than status.
- Helps organizations and teams avoid over- and under-informing, charterless projects, virtual management, reluctant empowerment, perfectionism, triangulation, and flaming.
- Helps people be more focused and productive as they transition to the democratic, diverse, and dispersed environment of networked media
Learning Outcomes
- Grasp the impact of media on information flow, relationships, and organizational structure.
- Identify changes in attention, attitude, and language that facilitate the transition to a networked environment.
- Develop strategies to ensure coordination & cooperation in dispersed teams.
- Recognize how media impact communication and be able to choose them intentionally.
- Design messages that are easy for screen readers to understand and accept.
- Explore how the transition impacts the role of the leader and identify areas for personal and team development.

Introduction
- Early adopters vs. true adapters: Advantages of early adaptation
- Attendees’ "wish list" and statement of needs
Power, politics and language
- Task, goal, and elements: Data alone has no meaning
- Personal and social filters
- Technology as a super-filter
- Meeting, writing, and the law of balance
- Information flow in website hubs and email web
- Hierarchical reporting structure as outgrowth of meetings/memos era
Electronic media as change agent
- From 3-H culture to 3-D culture: Hierarchy becomes "web and hub" democracy
- Issues of coordination and control: Examples from client organization
- Email characteristics and necessary strategies
- Choosing the medium: Real-time interaction, email, voice mail, website, hard copy
Leadership Qualities and Activities in the Hierarchy and Network
- From controller to consensus-builder: Identifying facilitation skills
- From competitor to collaborator: Affiliation within and among organizations
- From warrior to architect: Developing clear mission, goals, roles, processes
Closing
- Monoculture vs. multiculture: Survival advantages of networked culture
- Closing exercise: Identify and prioritize action steps

- Training time is one day.
- Our experienced instructors deliver this program at your facility at prices that are competitive with most local vendors.
- IDL presentation is available using OneTouch or video teleconferencing.

Class: Onsite classroom or IDL delivery
- Specific cost depends on target population’s size and specific needs. Our policy is to match the price of comparable local vendors.
- Call 1-888-praccom (772-2266) or 651-291-2997 for a price quote based on
your specific needs.
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