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Class
Managing Through New Media

Key Points | Content Outline | Delivery Options | Costs

KEY POINTS

Target Audience
Managers who need to make the transition from the industrial age hierarchy to the digital age dispersed and diverse democracy

Features
  • Identifies changes in relationships and information flow that are caused by the shift from "meetings and memos" to electronic media.
  • Shows how industrial age assumptions, attitudes, and behaviors interfere with performance in the networked organization.
  • Shows how and why to define mission and goals, choose media intentionally, inform appropriate people, and motivate through influence rather than status.
  • Helps organizations and teams avoid over- and under-informing, charterless projects, virtual management, reluctant empowerment, perfectionism, triangulation, and flaming.
  • Helps people be more focused and productive as they transition to the democratic, diverse, and dispersed environment of networked media
Learning Outcomes
  • Grasp the impact of media on information flow, relationships, and organizational structure.
  • Identify changes in attention, attitude, and language that facilitate the transition to a networked environment.
  • Develop strategies to ensure coordination & cooperation in dispersed teams.
  • Recognize how media impact communication and be able to choose them intentionally.
  • Design messages that are easy for screen readers to understand and accept.
  • Explore how the transition impacts the role of the leader and identify areas for personal and team development.
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CONTENT OUTLINE

Introduction
  • Early adopters vs. true adapters: Advantages of early adaptation
  • Attendees’ "wish list" and statement of needs
Power, politics and language
  • Task, goal, and elements: Data alone has no meaning
  • Personal and social filters
  • Technology as a super-filter
  • Meeting, writing, and the law of balance
  • Information flow in website hubs and email web
  • Hierarchical reporting structure as outgrowth of meetings/memos era
Electronic media as change agent
  • From 3-H culture to 3-D culture: Hierarchy becomes "web and hub" democracy
  • Issues of coordination and control: Examples from client organization
  • Email characteristics and necessary strategies
  • Choosing the medium: Real-time interaction, email, voice mail, website, hard copy
Leadership Qualities and Activities in the Hierarchy and Network
  • From controller to consensus-builder: Identifying facilitation skills
  • From competitor to collaborator: Affiliation within and among organizations
  • From warrior to architect: Developing clear mission, goals, roles, processes
Closing
  • Monoculture vs. multiculture: Survival advantages of networked culture
  • Closing exercise: Identify and prioritize action steps

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DELIVERY OPTIONS

  • Training time is one day.
  • Our experienced instructors deliver this program at your facility at prices that are competitive with most local vendors.
  • IDL presentation is available using OneTouch or video teleconferencing.
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COSTS

Class: Onsite classroom or IDL delivery
  • Specific cost depends on target population’s size and specific needs. Our policy is to match the price of comparable local vendors.
  • Call 1-888-praccom (772-2266) or 651-291-2997 for a price quote based on your specific needs.
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Practical Communications, Inc.
482 Holly Ave.
St. Paul, MN 55102

Phone: 651.291.2997  |  Toll Free: 1.888.praccom  |  Fax: 651.224.2347  |  emailemail