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Class
Email Composition and Communication™
Key Points | Content Outline | Delivery Options | Costs
Target Audience
People who process thirty or more emails a day
Features
- Not just writing skills or email etiquette, but an exploration of the interface between people and electronic media.
- Addresses attitudes and values as well as skills.
- Helps organizations harness the power of email while deflecting its possible negative impact on productivity and morale.
- Helps people cope with the increasing volume of email and, more importantly, not add to that volume unnecessarily.
- Shows how to make conscious media choices, handle threads, compose messages quickly, write for the screen, and avoid confusing or irritating readers.
- Includes templates for the eight most common email messages.
- Attendees get hands-on practice with extensive practice materials and their own email.
Learning Outcomes
- Understand how the paradigm shift from "meetings and memos" to electronic communication impacts organizational structure and interpersonal relationships.
- Know why email improves brainstorming and slows down decision making.
- Know which words and phrases offend when read on the screen.
- Build subject lines, action statements, questions, and lists that work for the screen.
- Learn strategies for processing incoming email and dealing with long threads.
- Quickly structure and compose messages that get results.
Introduction
- What email readers say they want--and why they seldom get it
- The communicator's task and goal
- The underlying elements: sender, receiver, data, culture, medium
The Media Shift
- Cultural and media filters: why technology is a super-filter
- The law of balance: the impact of media on cooperation and dissidence
- Hierarchy as the mediating structure in the meetings-and-memos environment
- Email as change agent: flattens hierarchy and amplifies dissidence
- Information flow in website hubs and email web
- Implications of the change: from 3-H culture to 3-D culture
Choosing the Medium
- Characteristics of email
- Legal and interpersonal implications of email’s public and permanent nature
- Interpersonal implications of immediacy/distance and one-way/two-way dimensions
The Composing Process
- The internal critic and creator; differences between experts and novices
- Analyzing: How to profile the receiver in a flash
- Mapping: Making a mental blueprint
- Drafting: Maintaining the global view
- Revising: How to check and flame-proof the message
Design for Screen Reading
- Reading vs. processing information
- Email readers' attention curve and implications for sequencing ideas
- Designing subject lines and action openings
- Followup: Filing and the one topic/one message rule
- Building in road signs and markers
- Threads: How to prevent them, cut them--and why
The Language of Email
- The periscope view: Loss of narrative; amplification of words
- Refined interaction vs. conversation or hard copy style
- Jargon and acronyms
- Flame triggers: Words and phrases to avoid
- Sentence spin: How to foreground and background ideas intentionally
- Options for addressing interpersonal problems
Closing: Review "before and after" sample emails relevant to the specific group
- Training time is one day.
- Our experienced instructors deliver this program at your facility at prices that are competitive with most local vendors.
- IDL presentation is available using OneTouch or video teleconferencing.
Class: Onsite classroom or IDL delivery
- Specific cost depends on target population’s size and specific needs. Our policy is to match the price of comparable local vendors.
- Call 1-888-praccom (772-2266) or 651-291-2997 for a price quote based on
your specific needs.
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